On one side, Artizaho and its creative workshops. On the other, the personal voice of its founder, Miora Ratsima. I helped create content and develop an editorial strategy to support both projects in parallel while respecting their distinct identities.
The materials, the making, then the shared experience of a workshop: this reel about Tetema leathercraft brings a craft and the joy of making things yourself to the screen.
End-to-end video production: filming, reviewing footage, cutting and assembling clips, adding background music and matching the rhythm, writing captions and voice-over scripts.
An excerpt on letting go, drawn from Miora’s content. My editing and visual treatment support her voice: a hook, a rhythm and words brought into focus.
End-to-end editing: researching illustrations, synchronizing audio and visuals, and customizing text and caption effects.
For this carousel, I shaped the story of an Artizaho workshop: taking a break, embracing imperfections, building confidence and creating something personal.
Rebranding Miora’s social media accounts (YouTube, Instagram, Facebook and LinkedIn):
Editing Miora Ratsima’s podcasts for YouTube: researching illustrations, synchronizing audio and visuals, adding visual effects and customizing captions.
Taking a step back
Bringing a brand and its founder’s voice together calls for clarity: shared reference points, with space for each personality. My main takeaway is the importance of a strong editorial direction, flexible enough to make room for gestures, conversations and emotion.
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