02 — Project

Optédif Formation

Graphic designer & digital assistant

A consistent identity, from the catalogue to social media.

For Optédif Formation and Formation Professionnelle Magazine, I support content throughout its life: giving it a form, adapting it to each channel and organizing its distribution with the team.

Training catalogue

The 2026–2027 catalogue was designed with a focus on information hierarchy and page composition, while respecting Optédif’s visual identity.

Browse the catalogue

Cover of the Optédif 2026–2027 catalogue

Content Strategy & Planning

I designed and refined an editorial calendar to plan and track content and video posts, including long-form videos and reels, across social media.

Strategy: monthly or quarterly planning, defining topics, formats and goals to ensure consistency; using Vista Social to schedule posts and adaptable Google Sheets calendars to visualize the strategy and track progress in real time.
Flexibility: adjustments based on performance, trends or opportunities.
Collaboration: sharing with creative teams to coordinate deliverables.

Illustrations created for Optédif training content

Adding illustrations and meta descriptions to each article on the Optédif blog.

It also means making reading on the web a better experience.

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Illustration of preparing an illustrated article on a computer

Short-form Video & Content
Repurposing published on the social media channels of Formation Professionnelle Magazine

Identifying an idea, choosing the excerpt that conveys it and giving it a rhythm suited to the format.

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Illustration of editing a short video for social media

Infographics & training materials

Optédif infographic and training material — 1 — **Management challenges**An infographic organizing structural, interpersonal, cooperation and corporate social responsibility challenges.

Optédif infographic and training material — 2 — **The training market**A visual map of the different groups involved in professional training.

Optédif infographic and training material — 3 — **Finding the right course**A visual grouping training fields to help readers find their direction.

Optédif infographic and training material — 4 — **Choosing a learning approach**An overview of available training formats, durations and locations.

YouTube thumbnails

YouTube thumbnail, Formation Professionnelle Magazine — 1 — **Thumbnail · Dokeos**A digital learning hook paired with the speaker’s portrait and the brand.

YouTube thumbnail, Formation Professionnelle Magazine — 2 — **Thumbnail · CSFC**An energetic visual about growing a professional training business.

YouTube thumbnail, Formation Professionnelle Magazine — 3 — **Thumbnail · Digiforma**A colourful composition presenting synchronous and asynchronous digital learning.

YouTube thumbnail, Formation Professionnelle Magazine — 4 — **Thumbnail · Formdev**A thumbnail highlighting a training catalogue solution for WordPress.

YouTube thumbnail, Formation Professionnelle Magazine — 5 — **Thumbnail · Training Orchestra**The portrait and headline highlight training management.

YouTube thumbnail, Formation Professionnelle Magazine — 6 — **Thumbnail · Ammon**A visual hook about centralized management of teams, sessions and resources.

YouTube thumbnail, Formation Professionnelle Magazine — 7 — **Thumbnail · Argalis**Highlighting workplace health, safety and funding.

YouTube thumbnail, Formation Professionnelle Magazine — 8 — **Thumbnail · KXO**A visual about personalization, automation and simpler management.

Taking a step back

What I learned.

Consistency is about more than a visual identity. It also comes from information hierarchy, adapting formats and coordinating publication. My takeaway: content becomes stronger when creation and organization move forward together.

Next project

Artizaho & Miora Ratsima

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